Let's fix what's broken in oral care.

  • Created by a real
    orthodontist who cares

  • Breakthrough formulas withscience-backed innovations

  • Solving real-world oral careproblems no one else has

  • Designed to give backto those in need

    Zero Pro Toothpaste

    WITH BIOFUSE™ OIL MATRIX

    • Eliminates bad bacteria
    • Without SLS and fluoride
    • Stronger-feeling teeth
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    ORAL CARE REIMAGINED

    Boldly going where no other oral care has gone before.

    Here's a little-known fact: you weren't born with the bacteria that cause cavities and gum disease. You picked them up along the way. Until now, you'd be destined to struggle against them for the rest of your life.

    BioFuse™ Oil Matrix changes that by doing something no oral care has ever done. It's an innovative nanoemulsion formula that selectively disrupts these harmful bacteria while leaving the good stuff untouched. Over time, you don't just get a cleaner mouth, you build a healthier microbiome.

    Find it in Zero Pro Toothpaste and Halo™ Advanced Gum, alongside nHAp and Xylitol, for a comprehensive care routine.

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    MEET OUR FOUNDER

    Our Story

    Founded by Dr. Ben Winters (AKA the Bentist), our products are an antidote to gimmicky oral care. With a commitment to science-backed innovation, we're on a mission to make the world a happier and healthier place, one smile at a time.

    We ‘go the extra smile’ in everything we do, be that with our products, educational content or customer service. You won't find any gimmicks here, just real solutions for real smiles.

      No other toothpaste does this.

      Zero Pro is the only toothpaste that targets and disrupts harmful oral bacteria while leaving the good stuff untouched. Keep the good, lose the bad.

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      WHAT YOU GET WHEN THE BAD GUYS ARE GONE

      • Less Cavities

      • Stronger Enamel

      • Healthier Microbiome

      • Lower Inflammation

      • Fresher Breath

      • Balanced pH

      • Bone Density Support

      • Whole-Body Benefits

        Check out the most common questions our customers asked. Still have questions? Contact our customer support.

        Have a question? Our support team is here to help.

        Are your products really designed by a dentist?

        You bet! Our founder, Dr. Ben Winters, known more widely online as the Bentist, is a licensed orthodontist and dental professional who started Something Nice out of his own struggles with oral care. With an innovative approach to product design and a mission to improve oral care for all, Dr. Winters is changing how people care for their smiles.

        Do I really need to brush twice per day?

        Based on extensive dental research and professional recommendations, brushing twice daily and flossing once daily represents the minimum standard for maintaining optimal oral health. The twice-daily schedule effectively disrupts bacterial growth before it can mineralize into tartar, which requires professional removal. Morning brushing addresses overnight bacterial accumulation, while evening brushing removes the day's food particles and plaque buildup.

        Why 10% nano-hydroxyapatite—does the concentration matter?

        Research indicates that a 10% concentration, nano-sized hydroxyapatite effectively penetrates enamel tubules and promotes remineralization. Lower concentrations may not provide sufficient coverage of tooth surfaces, while higher concentrations don't show additional benefits. Many brands claim to have nano-hydroxyapatite in their toothpaste without ever disclosing the concentration, which is often 3X lower than the recommended dose.

        How does nano-hydroxyapatite compare to regular hydroxyapatite?

        The nano-sized particles in Zero Pro are significantly smaller than non-nano hydroxyapatite particles. This smaller size allows them to penetrate deeper into microscopic enamel structures and dentinal tubules, providing better coverage and more effective remineralization.

        When can I expect to see results for sensitivity?

        Most users will experience a noticeable reduction in sensitivity within 1-2 weeks of regular use. For best results, use Zero Pro twice daily and avoid rinsing immediately after brushing.

        Is Zero Pro safe for kids who might swallow a bit of toothpaste?

        Yes! Zero Pro is completely safe if accidentally swallowed, making it ideal for all ages and anyone who prefers a fluoride-free option. However, we recommend supervising children under the age of 12 during brushing. If excessive amounts are ingested, consult a medical professional.